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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Louzanne Coetzee breaks 16-year-old world record

2016-03-24

Louzanne Coetzee (left) running the 5 000 m at the Nedbank National Championships at the Free State Athletics stadium with her guide, Khotatso Mokone (right)
Photo: Celeste Klopper Photography

Whether it’s the 5 000 m or the 1 500 m, Louzanne Coetzee is breaking records in all her races. Fans of the University of the Free State (UFS) student were elated at her triumph with the 5 000 m T11 world record at the Nedbank National Championships for the Physically Disabled on Wednesday 23 March 2016.

The record, which has stood for 16 years, was shattered by Coetzee’s stellar 19:17.06 performance. Sigita Markeviciene’s long-standing mark of 20:05.81, set at the 2000 Paralympics in Sydney, was bettered by 48.75 seconds when Coetzee and her guide, Khotatso Mokone, sprinted hand in hand past the finish line.

Coetzee’s coach is as elated as the world-class athlete’s fans over her officially becoming the first totally blind female to clock sub-20 minute in the 5 000 m. "I am proud and grateful. She earned it through and through. She worked hard for this,” said Rufus Botha.

The experience was a surreal one for Coetzee. “It was unreal but it is exciting to be the fastest in Africa and the world. I could not have done it without the support system that I have,” she said.

"I have seldom met a student with the character and humanity of Louzanne Coetzee; she represents the best of campus and country, and is a stunning example of what we canal achieve despite the great challenges of the present," said Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

New African record holder

Two days before breaking the 5 000 m world record, Coetzee set a new African record in the 1 500 m. She lowered the mark from 5:27:21 to 5:18:44, which placed her at the number nine spot in the world.

On Friday 18 March 2016 Coetzee had broken her own South African record when she ran 5 000 m in less than 20 minutes at the Free State Championships. However, the race is not an official (International Paralympic Committee) meeting, and hence remains unofficial.

What’s next?

The gold medallist is currently preparing for the Athletics Grand Prix to be held in Switzerland in May for which she is raising funds. If she is selected by SASCOC (South African Sports Confederation and Olympic Committee), her next stop is the Paralympic Games in Rio de Janeiro, which is just six months away.

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