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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Pauline Gutter’s metaphorical representations of South Africa
2016-04-07

Description: Thamsanqa Malgas  Tags: Thamsanqa Malgas

Art student, Thamsanqa Malgas views the Purgatorium exhibition at the Stegmann Gallery on the Bloemfontein Campus (UFS).
Photo: Rethabile Isaacs

Purgatory is a temporary condition of torment or suffering. This is the central thread of the renowned artist’s exhibition, Purgatorium, at the University of the Free State (UFS). Pauline Gutter’s exhibition was opened by Harry Siertsema on 9 March 2016 at the Stegmann Gallery on the Bloemfontein Campus.

The artist, who grew up on a farm in the Free State, is influenced by animals and farm life. “My work is on many levels a metaphorical representation of the violence of current South Africa. Some people want to move away from stigma, others adopt hysteria. The impressive yet vulnerable bulk of the bulls depicted in uncomfortable positions manifests the voiceless and powerless generation of food producers in their daily struggles for survival,” she wrote in the catalogue of the exhibition.

Prof Dirk van den Berg of the UFS Department of History of Art and Image Studies wrote an essay about the exhibition, in which he captures the lived endurance of stress and suffering which Pauline Gutter depicts vividly in Purgatorium.

“The paintings, drawings, and prints in this exhibition have, in various ways, the effect of disseminating the basic tenor of the weaning metaphor of struggle for survival into the farming domains of the land, its creatures, and its people,” said Prof van den Berg.

Art student, Thamsanqa Malgas, was very impressed with the exhibition, saying that it was a fascinating collection, and a must-see for art lovers. The exhibition closed on 1 April 2016.

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