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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Council approves Transformation roadmap

2007-06-08

The Council of the University of the Free State (UFS) today (Friday 8 June 2007) approved a comprehensive Transformation Plan in an effort to deepen and accelerate transformation at the UFS.

According to the Rector and Vice-Chancellor of the UFS, Prof. Frederick Fourie, transformation projects will be undertaken in key areas of university life, such as:

the institutional culture of the UFS;
the core academic business of the university ;
governance and management of the institution;
as well as a specific focus on employment equity.

Prof. Fourie said the UFS now has a very comprehensive transformation roadmap of what must be done, when it must be done and who is responsible for implementation.

“In other words, we have a do-able plan of action”, said Prof. Fourie. He said the plan is based on the belief that the UFS should treasure diversity as a source of strength and quality.

The plan is an outcome of several consultative processes, including the work of a Transformation Plan Task Team that was specifically established to do the initial thinking and liaison with stakeholders to map out critical transformation issues.
He said the overarching objective of the plan is to establish the UFS as an excellent, non-racial, non-sexist, multicultural and multilingual university, where all staff and students can experience a sense of belonging.

Prof. Fourie said one of the top priority projects of the plan has already been achieved, namely the approval by the UFS Council of new policy guidelines to increase diversity in student residences.

The new policy guidelines were approved by the Council today (Friday 8 June 2007) and are grounded in an educational approach that is grounded in the benefits of learning and living in a diverse environment.

Other projects outlined in the Transformation Plan include among others:

ongoing diversity sensitisation for staff and students
an investigation into the possibility of a diversity module for first year students
a project to establish the key elements of and ways of cultivating a sense of belonging among staff and students.

In the academic terrain the plan seeks to heighten the responsiveness of the UFS as a research institution specifically with regard to the New Partnership for Africa’s Development (NEPAD), the Millennium Development Goals of the United Nations as well as the Accelerated and Shared Growth Initiative for South Africa (ASGISA), and the HIV/AIDS pandemic among others. The inclusion of indigenous knowledge systems in curricula as far as is possible will also be investigated.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
8 June 2007

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