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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

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Want to make a difference in the world? Here is how.

2016-05-13

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Student Bursary Fund Campaign launched: #FundAFuture and make a difference
Motho ke motho ka batho. A person is a person through others

We live in a world filled with want. Often, we ache to make a difference, but become overwhelmed and despondent when we look into this chasm of need. However, the University of the Free State (UFS) has created a way for each of us to change lives, in much the same way that the life of Nozi Bonje has been changed.

“Through the opportunities given to me, I realised that you don’t have to be defined by the school you went to. You can do so much more – and you can dream big dreams and realise them.”

Then
The early chapters of Nozi’s life story reveal a shy girl, hiding between the pages of her books on the playground of a township school. With barely a whisper, Nozi was slipping into a desolate future where dreams existed only in sleep.

Now
Today, that timid young girl has grown into a woman who throws her head back in effortless laughter, confidence sparking off her in bright arcs. What changed the trajectory of her future? Financial support for a tertiary education altered Nozi’s life permanently.

“If I didn’t go to university, I would have been this sad little person,” she remarks. “Studying is not just about learning from a textbook, though. It also challenges you to think critically. You start seeing things in a different perspective, and respond differently.”

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Nozi Bonje
Photo: Sonia Small

Giving back
Funding enabled Nozi to obtain a BSc degree in Human Molecular Biology at the UFS in 2015. She was one of the top students in her class. Inspired and driven, she is currently pursuing an honours degree in Molecular Genetics, also at the UFS.

“My main dream is to make a difference in people’s lives. For me, it’s all about giving back, because so many people helped me throughout my journey.”

Student Bursary Fund Campaign
In order to help increase the number of lives transformed through higher education – such as Nozi’s – the UFS has established the Student Bursary Fund Campaign. This campaign aims to raise money to fund talented, deserving students who lack the financial means of obtaining a university degree. We cannot do this alone, though.

Your support is crucial.

Each contribution will bring us closer to our goal while changing the future of our youth. Visit our Giving page for ways to donate.

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