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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Second book by UFS alumnus celebrates his mother
2016-06-06


Twice an author: Ace Moloi,
author of Holding My Breath.
Photo: Eugene Seegers

Ace Moloi, author of Holding My Breath, describes his memoir as a graveside conversation with his late mother. In the book, he lays bare the intimate details of his life from childhood to his journey as a student at the University of the Free State (UFS).

“It is a letter to my mother that I wrote to celebrate her but also to tell my story. So you will find that it speaks about the strength of motherhood and at the same time it talks about the life struggles of a young black South African,” said the second time author.

The UFS alumnus’ first book - a fable entitled In Her Fall Rose a Nation - was published in 2013 while he was still a final-year Communication Science student at the university. Moloi’s second volume was launched on 3 June 2016 at the Bloemfontein Campus.

Growing up in the small village of Sekgutlong in Qwaqwa, Moloi dreamt of being many things - a radio presenter, a soccer player, and a writer. The writer in him soon took precedence over the sportsman and radio anchor. Because his mother did not live to see her son reach his many milestones, Moloi has dedicated Holding My Breath to her memory and as a belated Mother’s Day present.

Moloi’s writing accomplishments include winning the Young Writers SOMAFCO (Solomon Mahlangu Freedom College) Trust National Essay-Writing Competition in 2012, being selected as a runner-up in the Beyers Naudé essay writing competition in the same year, and being nominated for the Top 10 Human Rights Desk Essay Competition in 2014. Now he can add being published by BlackBird Books, an imprint of Jacana Media.

The young author said to have been “humbled” by the reception his book received at its official launch on 1 May 2016 at the Kingsmead Book Fair in Johannesburg.

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