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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Africa’s lost voice during the Second World War echoes throughout book
2016-08-24

Description: Second World War book launch Tags: Second World War book launch

Prof Judith Byfield and Prof Heidi Hudson at the
book launch of Africa and Second World War at the
UFS Sasol Library.
Photo: Rulanzen Martin

If you pick up any historical record on the Second World War, you would see that, to a large extent, Africa has been missing from the history pages until now.

Africa and the Second World War (WW II) is a book edited by Prof Carolyn Brown from Rutgers University and Prof Judith Byfield from Cornell University in the United States. The book is the outcome of various papers presented during a workshop at Rutgers University and at a conference on WWII hosted at Cornell University.

The co-editors of the book were invited by Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), to launch the book at the UFS. The Centre for Africa Studies at the university, in collaboration with the UFS Sasol Library, presented the launch on Tuesday 16 August 2016.

Bestowing honour upon Africa’s role during WW II
Many people do not know that WW II started in Ethiopia with the Italian Invasion. This is generally omitted from discussions or complete histories of WW II. The present book explores the experiences of male and female combatants, peasant producers, women traders, missionaries, and sex workers during the war. “Many people are not aware that Africa produced most of the mineral and agricultural during the war,” said Prof Brown.

Book to reach a greater audience for discussion
The co-editors hope that the book reaches people who teach WW II history, as many talk about only the nationalist movements. “The opening of the book also talks about the importance of South Africa during WW II,” said Prof Byfield. The authors hope that people will read the book to start thinking comparatively about the war.

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