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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS golden voices release first extended play
2016-08-29

Description: debut EP entitled Simplify Tags: debut EP entitled Simplify

CJ van Wyk, Naledi Mohapi, Samuel Akach and Jaco ‘Stix’
Steyn at the launch of their debut EP entitled Simplify.
Photo: iFlair Photography

“If you are determined, hardworking and have perseverance, it will be totally worth it. Just enjoy the ride.”
After almost two years together, Simple Stories are proud to present their debut EP, Simplify.

An out-of-the-box unique sound

The group, consisting of CJ van Wyk, Jaco Steyn, Naledi Mohapi and Samuel Akach, all students from the University of the Free State, has evolved immensely over the time they have been together. With their music genre - ‘Don’t put us in a box’ - they have managed to steal the hearts of many.
The group’s reason for issuing the EP is to start out small and give people a taste of their music. “We create our own unique, fresh sound that people can still relate to,” they said.

Talks about the present and future success

Right now, the band enjoys performing one of their original songs, ‘Cool Kids’, their second single that was released in July.
For all those aspiring to start their own band, “It is not going to be easy. It’s a huge decision to make, a tough career to take on, and a lot of sacrifices have to be made.”
When asked to define success, the band simply said, “Success is something that we are continuously striving for. It’s not a word that we take lightly and not a destination that you just reach.”

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