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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
First residence for UFS South Campus
2016-09-01

The residence has 146 double rooms with 17 kitchens
overall, each corridor has one kitchen. The residence
also has a gazellie and a conference room that
can accommodate 50 people.
Photo: Charl Devenish
The South Campus of the University of the Free State in Bloemfontein now has its own student residence. Completed in June 2016, the new residence can accommodate 250 undergraduate and 20 postgraduate students.
The residence has 270 beds, with 20 single-bedroom flats and 12 additional single rooms in the corridors. Each of these single-bedroom flats has a kitchen, lounge, and a bathroom. There are 146 double rooms with 17 kitchens overall, each corridor has one kitchen. The residence also has a gazellie, a conference room that can accommodate 50 people, as well as eight laundry rooms with a drying area.
“Students at the South Campus have, up until now, been commuting from the Bloemfontein Campus and residential areas around town. We are extremely proud that accommodation will now be available to our students on the campus. Although the official opening of the residence is said to take place early in 2017, some students have already moved in,” says Prof Daniella Coetzee, Principal of the South Campus.
The residence was built at a cost of R57 million, which was funded by the UFS and the Department of Higher Education and Training.
Residence accessible to differently-abled people
The UFS strives to cater for differently-abled people by making all its buildings accessible to them. This residence is no exception, as it has two rooms available on the ground floor of Block C for differently-abled students. These rooms accommodate two students per room.
A one-of-a-kind newly installed water system
The residence is also the first at the university that has a grey-water system installed. Grey water is made up of bath, shower, and bathroom sink water. The water will then be reused for toilet flushing as well as for irrigation purposes on the campus.