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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Prof Solomon appointed to board of flagship journal of UNECA
2016-10-06

Prof Hussein Solomon, member of the Editorial
Board of the Afro-Arab Social and Economic
Review. He is also the author of Islamic State
and the Coming Global Confrontation.
Photo: Charl Devenish
“I cannot say I worked towards it – I just did my work, and I guess someone noticed.” These are the words of Prof Hussein Solomon from the Department of Political Studies and Governance at the University of the Free State (UFS), who was recently appointed to the Editorial Board of the Afro-Arab Social and Economic Review.
On an editorial board with people he quoted
This is the flagship journal of the United Nations Economic Commission for Africa (UNECA). The mandate of the Economic Commission for Africa (ECA) is to promote the economic and social development of the states which are regarded as members of the United Nations (UN). Prof Solomon says the board consists of people that he used to quote when he was a student, and to serve alongside them is a privilege.
Book launched in Greece, Japan, and Indonesia
His book, Islamic State and the Coming Global Confrontation, was earlier published by Palgrave Macmillan in London and launched in Greece, Japan, and Indonesia in June and July 2016 respectively. It analyses the origins and organisational structure of the Islamic State (IS), ans examines its military triumphs and success in securing new recruits via social media.
Exploit of IS vulnerabilities to combat organisation
Prof Solomon says the IS makes use of the winning hearts and mind (WHAM) principle where they earn the trust of residents by providing basic services, and the only solution we have is to “exploit the Islamic State’s vulnerabilities and to highlight their atrocities.”
He mentions that a lot needs to be done to overcome the IS. It is vital to have boots on the ground and an acceptance that countries will splinter. An overarching strategy needs to be in place which allows for regional variations, good governance, and the countering of extremism.