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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

US author launches book at UFS on African volk
2016-10-17

Description: Dr Jamie Miller Tags: Dr Jamie Miller

Dr Jamie Miller, Postdoctoral Fellow at the
University of Pittsburgh and author of
An African Volk: The Apartheid Regime
and Its Search for Survival.
Photo: Rulanzen Martin

“I realised the importance of not just accessing the policies and political approaches of the leaders of the apartheid regime, but understanding the ideas and world views that informed them. Part of the solution to this was to learn Afrikaans.”

This is according to Dr Jamie Miller, a Postdoctoral Fellow at the University of Pittsburgh, on how he went about getting inside the mind of South Africa’s apartheid regime in order to complete his book, An African Volk: The Apartheid Regime and Its Search for Survival.

The book was launched on 11 October 2016 by the Archive for Contemporary Affairs at the University of the Free State on the Bloemfontein Campus.

Volk refers to the Afrikaner nationalist movement
The book is an ambitious new international history of 1970s apartheid South Africa. It is based on newly declassified documents and oral histories, the majority in Afrikaans, which focus on the regime’s attempts to turn the new political climate to its advantage.

The term volk refers to the Afrikaner nationalist movement, also known as Afrikanerdom. The story of Afrikaner nationalism was the medium through which the regime gained power.

Four main messages from the book

Dr Miller says there are four main messages for his readers. Firstly, the apartheid regime looked to contest and hijack new ideas and norms that formed the postcolonial world, and secondly, that we need to start thinking more seriously about the Cold War in terms of domestic politics, not just geopolitics.

Thirdly, South Africa should be integrated into histories of the global South, and lastly, we should conceptualise the apartheid regime by looking at it not just as an imperial holdover, but also by looking at what was happening in the world in the time period in question.

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