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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Valour inspires book on community protests
2016-10-18

The cover of Dr Sethulego Matebesi’s
book, Civil strife against local governance:
Dynamics of community protests in
contemporary South Africa, that will be
released on 1 November 2016.
Photo: Supplied
Two significant political events: the murder of an unarmed protester, and school children forced out of school sparked the idea to write a book on community protests.
The book, Civil strife against local governance: Dynamics of community protests in contemporary South Africa, by Dr Sethulego Matebesi, gives an academic account of service delivery protests in South Africa.
Research address protests in different communities
“The focus of my book is on community protests directed against municipalities in both predominantly black and white communities,” Dr Matebesi, senior lecturer in the Department of Sociology at the University of the Free State, said. The funding for the book was received from the National Research Foundation and the Erasmus Mundus EU-Saturn Scholarship.
Informs literature on service delivery protests
The struggle against municipalities reaches across geographic and demographic boundaries, but the violent turn of protests in black communities in contrast to white communities has become somewhat of a hegemonic account by scholars. “The book connects the critical issue of community protests with the equally precarious issue of political trust in local government,” Dr Matebesi said. Case studies in the book are indicative of significant shifts in community protest – thus making it timely. Dr Matebesi said: “The book informs the growing literature on community protests and also fills an empirical void by including protesters in residents’ associations.”
“The book is a personal milestone and
the single greatest return on the
sacrifices made over the past 4 years.”
Personal milestone worth the sacrifice
Research was conducted between 2012 and 2015, whereby two case study sites were selected in four provinces to account the different tactics used. “The book is a personal milestone and the single greatest return on the sacrifices made over the past four years,” Dr Matebesi said.