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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Wayde, Karla shine again at KovsieSport gala night
2016-10-27

Description: Wayde en Karla Tags: Wayde en Karla

Tannie Ans Botha, Wayde van Niekerk’s coach,
received a special award from KovsieSport
at the annual Sport Stars Awards ceremony.
From the left, are: DB Prinsloo, Director of
KovsieSport, Botha, and Van Niekerk.
Photo: Hannes Naude


The choice of Wayde van Niekerk as Sportsman of the Year was no surprise, but with this fourth consecutive title he joins select company at the University of the Free State (UFS). The 400 m Olympic champion equalled Franz Kruger’s record for the highest number of successive sports awards for men.

In total, Kruger (discus) was named Sportsman of the Year five times – 1997, 1998, 1999, 2000 and 2002. He is also the most awarded Kovsie sportsman.

Blose and Puren rewarded as junior stars

On 20 October 2016, Van Niekerk and the Protea netball player Karla Mostert were honoured as Sportsman and Sportswoman of the Year at Leopards & Lace in Bloemfontein for a second consecutive year.

It was only the second time that KovsieSport awarded the same sports stars two years in a row – formerly it was Van Niekerk and the Protea netball captain, Maryka Holtzhausen (2013 and 2014).

Kwenzo Blose, who played for the South Africa U20 rugby team at the Junior World Cup, was named Junior Sportsman. The South Africa U21 netball captain Alicia Puren, who helped her team qualify for the 2017 U21 World Cup tournament, was crowned Junior Sportswoman for 2016.

“Wayde van Niekerk gained
unprecedented international
fame, which added untold
value to the KovsieSport
brand.”

Prinsloo proud of high quality
According to DB Prinsloo, director of KovsieSport, his department is proud of the high quality of its sports stars. “Wayde van Niekerk gained unprecedented international fame, which added untold value to the KovsieSport brand. Although Karla Mostert might have experienced tougher opposition from her fellow nominees, she was a real star for the Protea netball team.”

To be awarded, a sports star should be a registered UFS student and comply with specific academic requirements. Van Niekerk (BA Marketing), Mostert (masters in Dietetics), Blose (BA Law), and Puren (Education) meet these requirements.

In order to determine the winners, KovsieSport also uses criteria such as international participation, a contribution to UFS awareness, and excellence in sport.

“To be awarded, a sports star
should be a registered UFS
student and comply with specific
academic requirements.”

Cronjé still holds overall record
Sarina Cronjé holds the record for the most successive UFS awards (five).

Cronjé, a Springbok track and cross-country athlete, was Sportswoman of the Year from 1977 to 1981. The number of titles held by this senior officer at KovsieSport is the most by a woman.

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