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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Odeion String Quartet performs in Tanzania and Austria
2016-11-18

Description: Odeion String Quartet performs in Tanzania and Austria Tags: Odeion String Quartet performs in Tanzania and Austria

The Odeion String Quartet will build
international relationships when
it visits Tanzania and Austria.
Photo: Supplied

To be an ambassador for the University of the Free State (UFS) is a goal of the Odeion String Quartet (OSQ) and that is exactly what it will do through international visits to Tanzania and Austria. The OSQ, the only residential university quartet in South Africa, will play concerts abroad, share knowledge and build relationships.

It visits Dar es Salaam, Tanzania, from 17 to 20 November 2016 and Austria from 29 November to 4 December 2016. The quartet, which constitutes string lecturers at the Odeion School of Music, consists of Samson Diamond, Sharon de Kock, Jeanne-Louise Moolman and Prof Anmari van der Westhuizen Joubert.

A humbling experience
The OSQ was invited by Hekima Raymond, founder and conductor of the Dar Choral Society, to Tanzania to assist the symphony orchestra. Raymond is a self-taught pianist and conductor and was nominated for a BBC Outlook Inspirations award in 2016.

The quartet will lead the string sections of the orchestra, consisting of members from Uganda, Kenya and Tanzania, performing Beethoven’s fifth symphony and Verdi’s Requiem.

According to Diamond it is a humbling experience, an opportunity to extend their services and help establish the Dar Choral Society. “You are part of something really special, because the circumstances are remote if you compare it to what we have here.”

He means it is important to have a real African footprint and being involved there can later serve as a platform for UFS recruitment.

“You are part of something really special,
because the circumstances are remote if
you compare it to what we have here.”

South African and Austrian collaboration
According to Prof Van der Westhuizen Joubert it is an honour to play in Austria, as Europe is a centre for classical music. The OSQ will play concerts at the Alte Schmiede, Vienna, and the University of Salzburg.

The concert on 4 December 2016 at the University of Salzburg’s Mozarteum is a highlight because the UFS will have the opportunity to build relationships with the famous music school.

Prof Van der Westhuizen Joubert said it would be a South African/Austrian collaboration. “We will bring them South African works (Mokale Koapeng, AJ Feder, Arnold van Wyk and Peter-Louis van Dijk) and will be playing Austrian contemporary string quartets.”

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