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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Gastroenterology Unit works to bring a transformative impact to healthcare
2016-11-21

Dr Rita Nathan, Acting CEO of Universitas Hospital,
Prof Willem Kruger, Acting Head of the
School of Medicine, and Prof Jan van Zyl,
Head of Department of Internal Medicine.
Photo: Nonsindiso Qwabe
The departments of Surgery and Internal Medicine at the University of Free State launched the newly upgraded Gastroenterology Unit of the Universitas Academic Hospital on 8 November 2016. Realising the need to provide state-of-the-art equipment that caters for various health needs, the unit has acquired new pieces of equipment worth R7 million. Through the equipment, a move towards the digital revolution, the unit hopes to bring about a transformative impact on healthcare service delivery in central South Africa and its surrounds.
Upgraded unit will make a difference on burden of diseases
Dr Rita Nathan, Acting CEO of the Universitas Hospital, said the increase in the number of scopes, and the improvement in technology, will facilitate improved service delivery to the community of the Free State and beyond. “This upgrade will enable the unit to make a tremendous dent in the burden of diseases in the communities we serve.”
Unit a unique feature in central South Africa
Serving a population from the Free State, Northern Cape, Eastern Cape and Lesotho; the growing demand of health services has led to an increase in the number of patients treated by the unit. This unit is unique in central South Africa as the only one providing endoscopic intervention for cases like gastrointestinal bleeding. It is also the only 24-hour gastroscopic service available in the state sector.
Improved service delivery linked to enhanced training platforms
Prof Willem Kruger, acting head of the School of Medicine, said that the upgrading of equipment will have an immense impact on not only service delivery, but also on training platforms in the latest technologies. “It important, as a university, that our doctors have the latest technology at their disposal to facilitate training. If training improves, service delivery improves. The two on inextricably linked.” he said.