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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

First-years excited about new life at university
2017-01-25

Description:Residences welcome class of 2017  Tags: Residences welcome class of 2017  longdesc=

First-years moved into residences at the
Bloemfontein Campus of the University of
the Free State on 20 and 21 January 2017.
Photo: Rulanzen Martin

The Bloemfontein Campus of the University of the Free State was abuzz with excitement as first-year students arrived at their new homes and residences, brimming with enthusiasm at starting a new chapter in building towards a professional career.

Although there were some mixed emotions about leaving the nest, most students were excited about the times ahead as they moved into their residences on 20 and 21 January 2017.

Student life and building a career

“I am looking forward to a new adventure, to student life and living at university. Also to build my future here,” said Veruska van Schalkwyk, as her parents, who had driven all the way from Springbok in Northern Cape, helped her unpack at Harmony residence.

Veruska, who will be studying Nursing, said she loved TV programmes like Grey's Anatomy. “Nursing has always been my passion and something I loved. I have always loved helping people.”

University provides a prosperous future

For Okuhle Gubevu, who will also be a first-year in Harmony, the UFS is the ideal place to further her career. “Out of all the research I have done, the University of the Free State is the one university that has a prosperous future for me in my ventures to become an accountant,” she said. “Because of that and because it is not too far from home, I decided on the UFS.”

Mopeli Lebohang will be staying in Outeniqua residence and is keen to work hard. “I heard the course I am studying, B Accounting, is the third toughest course at the university,” he said. “I am excited, because I like challenges.”

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