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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

FS Premiers Documentary Film On Basotho King Moshoeshoe
2004-10-06

The University of the Free State (UFS) will premiere a documentary film on the legacy of King Moshoeshoe, Basotho leader of the nineteenth century for his role in nation-building and reconciliation on Wednesday 13 October 2004.

The hour-long documentary film, produced by the well-known journalist Mr Max du Preez, was commissioned by the UFS as part of its centenary celebrations.

“To us this film is a practical demonstration of the UFS’s commitment to the continued transformation of the campus, and its commitment to reconciliation and nation-building. It is seen as a contribution to one of the UFS’s key strategic priorities for this year, namely diversity, equity and redress,” says Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

“Through these priorities, the UFS commits itself to developing a shared appreciation of the history of this country and to contribute to the establishment of the Free State Province as a model of reconciliation and nation building,” says Prof Fourie.

“King Moshoeshoe was a great African statesman and leader. He was born in this region of the country, but his influence and legacy extends way beyond the borders of the Free State, Lesotho and even way beyond the borders of South Africa,” says Prof Fourie.

Earlier this year the UFS launched a project to honor King Moshoeshoe. The project included among others the production of this documentary film, the possible presentation of an annual Moshoeshoe memorial lecture that will focus on African leadership, nation-building and reconciliation and PhD-level research into the life and legacy of King Moshoeshoe and a literary anthology including prose and poetry.

According to Prof Fourie the project will enable the UFS to give real meaning to words such as reconciliation, respect for the diversity of our languages and cultures, and the unity South Africans seek to build as a democratic nation through such diversity.

The documentary film on King Moshoeshoe will be screened on SABC 2 later this year.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
6 October 2004

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