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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS appoints external consultants
2008-05-22

The management of the University of the Free State (UFS) has begun to co-operate with knowledgeable external consultants to provide them with additional capacity.

The consultants will assist the UFS in identifying the stumbling blocks in the implementation of the residence integration policy and suggest ways to overcome them. They will also support management and make recommendations on how to accelerate the transformation and integration processes.

One of the consultants will facilitate the strategic marketing and communication of the university. Another consultant will be responsible to manage the perception/reputation of the university after the damage done to its public image by the Reitz video.

“Although the UFS management will make a decision about the future of Reitz, they want to make it in consultation with as many stakeholders as possible. The decision will therefore be shared and discussed with the Council during its meeting on 6 June 2008. The outcome will take into account the submissions received from persons on whom this decision will have a direct impact as well as the submissions from other stakeholders. This includes current students in Reitz, their parents and the present staff of Reitz,” said Prof. Teuns Verschoor, Acting Rector of the UFS.

“In the interim management is also having discussions with the relevant role players Good progress is being made,” said Prof. Verschoor.

“The UFS will persist purposefully on its declared course of quality teaching, learning, research, community service, administrative and operational support. The management team is committed to lead the UFS purposefully and effectively as an academically excellent higher education institution,” he said.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
21 May 2008

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