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commuter lounge Qwaqwa Campus
The new commuter lounge is designed to provide off-campus students with a comfortable and conducive environment for studying, socialising, and relaxation.

The University of the Free State (UFS) Qwaqwa Campus recently celebrated a significant milestone with the preliminary opening of its new commuter lounge. This dedicated space is designed to provide off-campus students with a comfortable and conducive environment for study, socialising, and relaxation.

A diverse crowd gathered to witness the historic event, including university staff and students from the off-campus community.

In his opening remarks, Vice-Principal: Support Services, Teboho Manchu, expressed his enthusiasm for the project. He highlighted the challenges previously faced by off-campus students who lacked adequate study spaces on campus. The new commuter lounge addresses this issue by offering a welcoming environment where students can connect, collaborate, and engage in intellectual discourse.

Quintin Koetaan, Senior Director: Housing and Residence Affairs, shared insights into the journey of bringing the lounge to fruition. He emphasised the collaborative efforts of various stakeholders and expressed gratitude to Coke for its generous sponsorship through the Alumni Office. The lounge also features a laundry facility, a valuable addition for students residing off campus. “Sitting here today really gives me goosebumps, because it is a dream come true for quite a number of people. This student lounge reflects an identity of what it is to be a Kovsie. It reflects us as the university, which is underpinned by the principles of diversity and accessibility. We want to give every one of our students access to a facility they can feel proud of, a facility where intellectual engagement can happen outside of class. This is a dream in terms of Vision 130, which demands of us to create these kinds of spaces that allow for positive interaction to encourage academic success,” expounded Koetaan.

A member of the Student Representative Council (SRC), Potela Zimvo, expressed the SRC’s appreciation for the new facility. He emphasised that the commuter lounge symbolises the university's commitment to inclusivity and support for all students, regardless of their residence status. The lounge is expected to foster a strong sense of community among commuter students and provide a much-needed space for social interaction and academic engagement. “To the university and campus management, thank you for recognising this initiative and providing the necessary resources. We hope that this place will become a central hub for our commuter students and that it will establish a sense of belonging for them. We appreciate the fact that this commuter lounge is equipped with laundry facilities, which will be helpful to our commuter students amid the water and electricity crisis that the Qwaqwa community faces,” said Zimvo.

The official opening ceremony of the commuter lounge is scheduled for later in the year, when it will be officially opened by the Vice-Chancellor and Principal of the University of the Free State, Prof Francis Petersen. However, the university has decided to make the facility available to students immediately to allow them to benefit from the amenities.

This new commuter lounge is a testament to the university's dedication to creating an inclusive and supportive campus environment for all students. It is a space where students can thrive academically and socially, contributing to their overall university experience.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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