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13 August 2024 | Story Anthony Mthembu | Photo Sibahle Dayimani and Amandla Kulu
Prof Peter Rosseel
Prof Peter Roseel, Managing Director of Management Consulting and Research – a spin-off of the Catholic University of Leuven in Belgium; and Prof Nicolene Barkhuizen, Director of the UFS Business School.

The Business School at the University of the Free State (UFS) hosted Prof Peter Rosseel, Managing Director of Management Consulting and Research – a spin-off of the Catholic University of Leuven in Belgium – for a guest lecture during his visit to the UFS Faculty of Economic and Management Sciences (EMS).

The guest lecture took place on 19 July 2024 in the Business School Auditorium and was attended by academics from the UFS.

Reflecting on the lecture

The lecture presented by Prof Rosseel focused on how combining strategy, strategy implementation, culture transformation, leadership, and learning successfully leads to sustainable growth, creates engagement, and delivers tangible results. Throughout the lecture, Prof Rosseel spoke about how experts tend to make bad leaders and therefore stop change from happening within an organisation. In fact, he highlighted that, “Experts stop change from happening within the workplace because experts, by definition, look through the eyes of their expertise, but you cannot reduce the world to different forms of expertise, as it is holistic.” As such, he argued that to change an organisation, one must see things from the point of view of others.

Furthermore, Prof Rosseel delved deeper into the hierarchical operating model within organisations. He indicated that the above model should be one community within organisations; however, unfortunately it is not. This is because organisations are made up of several departments such as finance and human resources. As such, he regards these departments to be silos that could prove to be detrimental to organisations, as each silo can create its own culture as opposed to an organisational culture. These are some of the points he discussed throughout the lecture.

After the lecture concluded, the audience had the opportunity to engage with Prof Rosseel on his viewpoints. In fact, Lyle Markham, Academic Head of Department and Lecturer in Industrial Psychology at the UFS, was one of the audience members and described the lecture as insightful.

News Archive

‘This university gives me hope’
2013-10-02

 
4 October 2013
Photo: Stephen Collett

“This is a university that gives me hope. It has a willingness and a capacity to care,” Brand Pretorius said at a farewell function at the UFS.

He served the university as honorary professor in the Department of Business Management since 1991 and delivered the Brand Pretorius lecture for the past two decades. His recent lecture dealt with the topic “Guidelines for sustainable personal success in business – lessons I learnt”.

He retired as CEO of McCarthy and as an executive director of the Bidvest Group on 1 March 2011. Currently he serves as a non-executive director on the boards of the Barclays Africa Group, Reunert, RGT Smart, Tata Africa Holdings and Tongaat Hulett. He is the non-executive chairman of Italtile Limited.

Pretorius said at the farewell function the UFS is still a source of inspiration and pride. The leadership has a lot of courage and commitment and embraced change. “They embraced the fact that we are living in a different world.

“The vision of the UFS is inspirational. It wants to be recognised for academic and research excellence. The university became a pioneer in reconciliation in a very difficult world. Change comes with pain, and the UFS dealt with it in a worthy manner.

“I am proud of this institution because it still strives for high standards, the right principles and values and it has respect for all people.”

Pretorius said the university’s heart is in the right place. “It is a beacon of hope of what the rainbow nation will be in South Africa one day. Reconciliation is a sign that this is happening.”

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