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13 August 2024 | Story Anthony Mthembu | Photo Sibahle Dayimani and Amandla Kulu
Prof Peter Rosseel
Prof Peter Roseel, Managing Director of Management Consulting and Research – a spin-off of the Catholic University of Leuven in Belgium; and Prof Nicolene Barkhuizen, Director of the UFS Business School.

The Business School at the University of the Free State (UFS) hosted Prof Peter Rosseel, Managing Director of Management Consulting and Research – a spin-off of the Catholic University of Leuven in Belgium – for a guest lecture during his visit to the UFS Faculty of Economic and Management Sciences (EMS).

The guest lecture took place on 19 July 2024 in the Business School Auditorium and was attended by academics from the UFS.

Reflecting on the lecture

The lecture presented by Prof Rosseel focused on how combining strategy, strategy implementation, culture transformation, leadership, and learning successfully leads to sustainable growth, creates engagement, and delivers tangible results. Throughout the lecture, Prof Rosseel spoke about how experts tend to make bad leaders and therefore stop change from happening within an organisation. In fact, he highlighted that, “Experts stop change from happening within the workplace because experts, by definition, look through the eyes of their expertise, but you cannot reduce the world to different forms of expertise, as it is holistic.” As such, he argued that to change an organisation, one must see things from the point of view of others.

Furthermore, Prof Rosseel delved deeper into the hierarchical operating model within organisations. He indicated that the above model should be one community within organisations; however, unfortunately it is not. This is because organisations are made up of several departments such as finance and human resources. As such, he regards these departments to be silos that could prove to be detrimental to organisations, as each silo can create its own culture as opposed to an organisational culture. These are some of the points he discussed throughout the lecture.

After the lecture concluded, the audience had the opportunity to engage with Prof Rosseel on his viewpoints. In fact, Lyle Markham, Academic Head of Department and Lecturer in Industrial Psychology at the UFS, was one of the audience members and described the lecture as insightful.

News Archive

Winner: Copy-writing course
2006-06-06

Ms Magdaleen Kruger, station manager of RSG, visited the University of the Free State's (UFS) Department of Afrikaans and Dutch, German and French to hand over the RSG Prize for copy-writing to Miss Nadia Fourie, a student at the UFS. Me Fourie was a final-year student in the programme Integrated Marketing Communication in 2005. The copy- writing course is compulsory for this qualification.

The copy-writing course is presented on behalf of the UFS Department of Communication and Information Studies by Dr Angelique van Niekerk, lecturer at the Department of Afrikaans and Dutch, German and French. RSG has been an external partner of the copy-writing course since 2005 and also serve on the judges’ panel of the Afrikaans radio advertisements made during this course.  The extension of the partnership between the UFS and RSG was also discussed. 

During the awarding of the RSG Prize were in front, from the left: Dr van Niekerk and Ms Kruger.  At the back were from the left Ms Fourie (prize winner), Ms Lacea Loader (media representative of the UFS) and Ms Dalmé Mulder (lecturer at the UFS Department of Communication and Information Studies). Photo: Stephen Collett

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