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13 August 2024 | Story Anthony Mthembu | Photo Sibahle Dayimani and Amandla Kulu
Prof Peter Rosseel
Prof Peter Roseel, Managing Director of Management Consulting and Research – a spin-off of the Catholic University of Leuven in Belgium; and Prof Nicolene Barkhuizen, Director of the UFS Business School.

The Business School at the University of the Free State (UFS) hosted Prof Peter Rosseel, Managing Director of Management Consulting and Research – a spin-off of the Catholic University of Leuven in Belgium – for a guest lecture during his visit to the UFS Faculty of Economic and Management Sciences (EMS).

The guest lecture took place on 19 July 2024 in the Business School Auditorium and was attended by academics from the UFS.

Reflecting on the lecture

The lecture presented by Prof Rosseel focused on how combining strategy, strategy implementation, culture transformation, leadership, and learning successfully leads to sustainable growth, creates engagement, and delivers tangible results. Throughout the lecture, Prof Rosseel spoke about how experts tend to make bad leaders and therefore stop change from happening within an organisation. In fact, he highlighted that, “Experts stop change from happening within the workplace because experts, by definition, look through the eyes of their expertise, but you cannot reduce the world to different forms of expertise, as it is holistic.” As such, he argued that to change an organisation, one must see things from the point of view of others.

Furthermore, Prof Rosseel delved deeper into the hierarchical operating model within organisations. He indicated that the above model should be one community within organisations; however, unfortunately it is not. This is because organisations are made up of several departments such as finance and human resources. As such, he regards these departments to be silos that could prove to be detrimental to organisations, as each silo can create its own culture as opposed to an organisational culture. These are some of the points he discussed throughout the lecture.

After the lecture concluded, the audience had the opportunity to engage with Prof Rosseel on his viewpoints. In fact, Lyle Markham, Academic Head of Department and Lecturer in Industrial Psychology at the UFS, was one of the audience members and described the lecture as insightful.

News Archive

UFS students part of winning team in international competition
2006-06-12

The South African team, consisting of students from the Universities of the Free State (UFS), Stellenbosch and Pretoria won a student competition during a conference of the International Food and Agribusiness Management Association (IAMA) that was held in Buenos Aires, Argentina.

Six student teams from across the world took part in the competition.  The teams had to develop a business strategy for an Italian company that is threatened by the dreaded bird flu epidemic.  Two heats were held and the South African team walked away with the laurels.

The South African team that won the competition were, from the left: Prof André Jooste (Departmental Chairperson:  Department of Agricultural Economics at the UFS), Prof Kobus Laubscher (team advisor and lecturer at the UFS Department of Agricultural Economics), Bonani Nyhodo (student at the University of Stellenbosch), Dr Dirk Esterhuizen (Manager:  Agricultural Information of the Agricultural Chamber of Business and student at the University of Pretoria), Prof Herman van Schalkwyk (Dean: Faculty of Natural and Agricultural Sciences at the UFS), Olubukola Oyewumi (UFS student), Hilton Madevu (student at the University of Pretoria) and Lindie Botha (UFS student).

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