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12 December 2024 | Story Edzani Nephalela | Photo Supplied
Stefanus Scheepers
The recently dual-capped Stefanus Scheepers, Senior Admin Assistant Officer in the UFS Faculty of Education, says his success lies in mastering the art of balance.

Completing a master’s degree in record time is a remarkable achievement, but for Stefanus Scheepers, Senior Admin Assistant Officer at the University of the Free State Faculty of Education, it marked the beginning of an even more extraordinary academic journey. In a feat few could match, he earned two master’s degrees in just 20 months.

Scheepers’ first degree, a Master of Education specialising in Higher Education Studies, was conferred by the University of the Free State (UFS) on 9 December 2024. His thesis, ‘Effective Pedagogical Practices Teaching Assistants Use in Hybrid Teaching Modes: A Community of Inquiry Approach’, explored innovative teaching strategies in hybrid learning environments.

The second degree, a Master of Science by Research in Sustainable African Futures, was conferred through the Wits-Edinburgh Sustainable African Futures (WESAF) Doctoral Programme. His thesis, ‘Investigating the Perception, Adoption, and Utilization of Generative Artificial Intelligence in South African Higher Education Institutions’, examined the impact of generative artificial intelligence (GAI) on sustainable education in South Africa.

“My experience presenting workshops on GAI tools and its misuse by students sparked my research interest,” he explained. The resulting mini-dissertation shed light on the critical need for sustainable education practices in an era increasingly influenced by AI. This theme will continue as Scheepers embarks on a PhD at Wits University in 2025, exploring how to balance GAI’s benefits and risks in education.

Initially, Scheepers embarked on a part-time master’s degree in 2023 at the UFS while working full-time. “I hadn’t planned to complete two degrees,” he said, “but my supervisor’s encouragement and excellent guidance made completing the degree within a year seem possible.” Midway through, however, a nomination from the Dean and Vice-Dean of the Faculty of Education changed everything. The WESAF Doctoral Programme offered an opportunity that was too valuable to pass up, even though it added another degree to his demanding schedule.

“At first I was very hesitant, but my supervisor said that I would regret not taking it”, he said with a smile.

Time management does the trick

Balancing the demands of studying for two master’s degrees was no small feat. Scheepers chose to embrace meticulous time management, creating a schedule that integrated study and rest.

“Time management is not just about making a plan but sticking to it,” he emphasised. This structured approach allowed him to maximise productivity without burnout. “I must admit, working at night in your office did feel strange at first, but tranquil after a while.” Weekends included much-needed downtime, which helped him maintain resilience throughout.

Reflecting on this intense period, Scheepers attributes his success to cumulative skills gained over the years. “Every skill learnt in prior degrees was put to the test. The journey wasn’t easy, but intentionally applying these skills made the challenge rewarding.”

After nearly six years at higher education institutions – Scheepers’ career ambition is to transition into a lecturer role, with the hope of passing on his research and hands-on experience to a new generation of students.

When asked what he would share with prospective students at the UFS, Scheepers said, “The path to success isn’t always straightforward. I’ve experienced setbacks, even dropping out twice before finding my footing. But each challenge taught me resilience and determination. To all students: Keep going, even when the journey feels daunting. Every obstacle you overcome is a step closer to your goals. Remember, success is not about avoiding failure but learning and growing stronger with each experience. Stay focused, believe in yourself, and trust the process – you can do much more than you may realise.”

This remarkable dual graduation is not only a rare achievement in academia but also highlights Scheepers’ exceptional time management, strategic planning, and unwavering commitment to advancing the fields of education and sustainable futures.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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