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12 December 2024 | Story Edzani Nephalela | Photo Supplied
Stefanus Scheepers
The recently dual-capped Stefanus Scheepers, Senior Admin Assistant Officer in the UFS Faculty of Education, says his success lies in mastering the art of balance.

Completing a master’s degree in record time is a remarkable achievement, but for Stefanus Scheepers, Senior Admin Assistant Officer at the University of the Free State Faculty of Education, it marked the beginning of an even more extraordinary academic journey. In a feat few could match, he earned two master’s degrees in just 20 months.

Scheepers’ first degree, a Master of Education specialising in Higher Education Studies, was conferred by the University of the Free State (UFS) on 9 December 2024. His thesis, ‘Effective Pedagogical Practices Teaching Assistants Use in Hybrid Teaching Modes: A Community of Inquiry Approach’, explored innovative teaching strategies in hybrid learning environments.

The second degree, a Master of Science by Research in Sustainable African Futures, was conferred through the Wits-Edinburgh Sustainable African Futures (WESAF) Doctoral Programme. His thesis, ‘Investigating the Perception, Adoption, and Utilization of Generative Artificial Intelligence in South African Higher Education Institutions’, examined the impact of generative artificial intelligence (GAI) on sustainable education in South Africa.

“My experience presenting workshops on GAI tools and its misuse by students sparked my research interest,” he explained. The resulting mini-dissertation shed light on the critical need for sustainable education practices in an era increasingly influenced by AI. This theme will continue as Scheepers embarks on a PhD at Wits University in 2025, exploring how to balance GAI’s benefits and risks in education.

Initially, Scheepers embarked on a part-time master’s degree in 2023 at the UFS while working full-time. “I hadn’t planned to complete two degrees,” he said, “but my supervisor’s encouragement and excellent guidance made completing the degree within a year seem possible.” Midway through, however, a nomination from the Dean and Vice-Dean of the Faculty of Education changed everything. The WESAF Doctoral Programme offered an opportunity that was too valuable to pass up, even though it added another degree to his demanding schedule.

“At first I was very hesitant, but my supervisor said that I would regret not taking it”, he said with a smile.

Time management does the trick

Balancing the demands of studying for two master’s degrees was no small feat. Scheepers chose to embrace meticulous time management, creating a schedule that integrated study and rest.

“Time management is not just about making a plan but sticking to it,” he emphasised. This structured approach allowed him to maximise productivity without burnout. “I must admit, working at night in your office did feel strange at first, but tranquil after a while.” Weekends included much-needed downtime, which helped him maintain resilience throughout.

Reflecting on this intense period, Scheepers attributes his success to cumulative skills gained over the years. “Every skill learnt in prior degrees was put to the test. The journey wasn’t easy, but intentionally applying these skills made the challenge rewarding.”

After nearly six years at higher education institutions – Scheepers’ career ambition is to transition into a lecturer role, with the hope of passing on his research and hands-on experience to a new generation of students.

When asked what he would share with prospective students at the UFS, Scheepers said, “The path to success isn’t always straightforward. I’ve experienced setbacks, even dropping out twice before finding my footing. But each challenge taught me resilience and determination. To all students: Keep going, even when the journey feels daunting. Every obstacle you overcome is a step closer to your goals. Remember, success is not about avoiding failure but learning and growing stronger with each experience. Stay focused, believe in yourself, and trust the process – you can do much more than you may realise.”

This remarkable dual graduation is not only a rare achievement in academia but also highlights Scheepers’ exceptional time management, strategic planning, and unwavering commitment to advancing the fields of education and sustainable futures.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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