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13 December 2024
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Story Anthony Mthembu
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Photo Charl Devenish
Lieutenant Colonel Dr Rifa Tshivhase, Head of the Department of Surgery at 3 Military Hospital in Bloemfontein, addressed graduates within the Faculty of Health Sciences at the University of the Free State on 10 December 2024.
Momentous and joyous – these are some of the words used to describe the December 2024 graduations at the University of the Free State (UFS). In celebration of the academic achievements of its students, the UFS hosted graduation ceremonies at the Callie Human Centre on its Bloemfontein Campus from 9 to 10 December 2024.
Prof Anthea Rhoda, acting Vice-Chancellor and Principal of the UFS, encouraged the graduates to always acknowledge and recognise the significance of this achievement as they transition from being UFS students to being UFS graduates.
Undergraduate and postgraduate achievements
At least 2000 undergraduate qualifications and postgraduate qualifications were conferred. As such, there were some standout academic achievements across the sessions. For instance, Itumeleng Pooe received his Advanced Diploma in Theology cum laude, making him the only graduate in the Faculty of Theology and Religion to receive his qualification with distinction during these graduations. In addition, Dr Bobuin Jr Valey Gemandze Oben – at just 28 years old – was the youngest PhD graduate from the Faculty of Law at the graduation ceremony, which took place on the morning of 9 December 2024.
Conferring Honorary Doctorates
Some highlights from these graduations were the recipients of honorary doctorates, as well as the keynote speakers. The Faculty of Economic and Management Sciences (EMS) at the UFS conferred an honorary degree on Prof Murray Leibbrandt, Research Chair in Poverty and Inequality Research in the Southern Africa Labour and Development Research Unit (SALDRU) at the University of Cape Town (UCT). In addition, the Faculty of The Humanities at the UFS conferred an honorary degree on HE Bineta Diop, Special Envoy of the Chairperson of the African Union Commission on Women, Peace, and Security.
On the final day of the graduations, graduates within the Faculty of Health Sciences at the UFS were addressed by Lieutenant Colonel Dr Rifa Tshivhase, Head of the Department of Surgery at 3 Military Hospital in Bloemfontein. In her address, Lieutenant Colonel Dr Tshivhase encouraged and challenged the graduates to actively seek out good in the world.
As the December 2024 graduations concluded, several of the graduates within the Faculty of Health Sciences indicated that the most memorable moments in the session were the cheers and applause they received as they walked across the stage.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.