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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Palestinian Ambassador discusses future collaboration in education and development with UFS
2017-06-08

Description: Palestinian Ambassador  Tags: Palestinian Ambassador

From the left:  Chevon Jacobs (Office of International Affairs),
Ambassador Hashem Dajani, Prof Francis Petersen,
Chargé d’Affaires Bassam Elhussiny, and
Kanego Mokgosi (Office of International Affairs).
Photo: Eugene Seegers

Palestine’s Ambassador to South Africa, His Excellency Hashem Dajani, paid a courtesy call to Prof Francis Petersen on 30 May 2017 at the Bloemfontein Campus. Ambassador Dajani was accompanied by Chargé d’Affaires Bassam Elhussiny to congratulate Prof Petersen on his appointment as Vice-Chancellor and Rector of the University of the Free State (UFS).

The diplomatic visit entailed discussions of possible collaborative initiatives between the UFS and universities in Palestine in areas such as student exchanges, capacity building and development, and research.

Diplomacy in action - a tool for internationalisation
The UFS has in the past hosted the Palestinian delegation on public engagements held with the university community, including students and the Institute of Reconciliation and Social Justice, to showcase the socio-political situation in Palestine through the use of film and panel discussions. 

The UFS has built strong networks with other foreign diplomatic missions in the country which have yielded interaction between diplomats and institutes, students and academics on the Bloemfontein Campus. These collaborations are an important tool for success of the broader university’s strategy of internationalisation.

It is through the visit of Ambassador Dajani that the university and the Office of International Affairs hopes to create firm, future strategic collaborations with Palestinian universities,  academics and students.

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