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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Young language Einstein set for Europe

2017-07-10

Willem Carel Brink will be studying in France and Italy
for the next two years as part of his master’s
degree programme
Photo: Rulanzen Martin

German, French, English and even Latin are just a few of the languages known by Kovsies’ own language guru, Willem Carel Brink.

This arty junior lecturer and 2015 Senate and Dean’s medal recipient at the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) received the Erasmus-Mundus bursary to conduct his master’s degree under the Erasmus Mundus Master en Cultures Littératures Européennes (CLE) title. He departs for Europe in September. “It is a structured interdisciplinary study which focuses on European literature, culture and other aspects,” Willem says. The subject for his thesis will be determined during the duration of the course.

Two-year course under Erasmus Mundus
The Erasmus CLE master’s is a two-year course which is presented by five partner universities in France, Senegal, Italy and Greece. Students are expected to indicate at which universities they want to study but cannot spend both years at the same university. “France was my first choice, because I know the language – which was a prerequisite for selection,” said Willem. He is fluent in Afrikaans, English, German and French!

“I will spend my second year in Bologna, Italy,” he said. It is therefore also expected that he does an Italian course during the first year to prepare him for the second year in Italy.

Future collaboration with UFS a prospect
Future collaborations between him and the language departments at the UFS are possible prospects for the future when he returns. “What makes this degree especially attractive to me is that it has value in terms of the local environment in the teaching of European languages and literature.”

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