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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

#Women'sMonth: PSP provides scholarly support system for Prof Wilson-Strydom

2017-08-17

Prof Merridy Wilson-Strydom loves asking questions and
therefore has a strong focus on research.
She also enjoys supervising PhD students.
Photo: Sonia Small

Publishing her first book and receiving a rating from the National Research Foundation (NRF) are career highlights for Prof Merridy Wilson-Strydom. As an emerging scholar, the Prestige Scholars Programme (PSP) of the University of the Free State (UFS) played an important role in reaching these goals.

According to the Associate Professor in the Centre for Research on Higher Education and Development, the PSP provided an important scholarly support system, both through the coordinators and the other researchers who are part of the programme.

Writing retreats made book possible
“I found the support and advice provided during the process of applying for funding and rating really helpful,” she says about receiving a NRF C2 rating, based on her work over the past eight years.
She compliments the PSP writing retreats, which “provided a wonderful space for writing and it was during the writing retreats that I did a lot of the writing for my book that was published by Routledge in 2015.” Her book, University Access and Success: Capabilities, Diversity and Social Justice, moving back into academia from institutional research, working closely with undergraduate students as research participants, and postgraduate supervision, are all highlights of her work.

Her book makes a valuable contribution to higher education literature related to access and transition to universities. But, contrary to the mainstream approaches to access which rely on school performance and admissions tests, she poses the issue of social justice at the centre of the analysis.

Student project produces E-book
Another project headed by her and funded by the NRF Thuthuka Programme, was a study to understand the lives of 40 undergraduate students (on the UFS Bloemfontein Campus) who attended township high schools. The study had a particular focus on identifying institutional practices that either enable or constrain students’ capabilities for success in undergraduate study.

One of the outputs was the writing of an E-book called In our own words: Perspectives on being a student. It was written by 30 undergraduate students and the purpose was to provide a platform for students to tell their own stories about life as a student.

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