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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

HEMIS training ‘shares insights across institutions’, says Prof Petersen
2017-08-22

 Description: HEMIS training ‘shares insights across institutions’ Tags: HEMIS training ‘shares insights across institutions’

UFS Rector and Vice-Chancellor Prof Francis Petersen
presents the welcoming address at the 2017 HEMIS Institute
in Bloemfontein.
Photo: Eugene Seegers

Higher education institutions such as universities need information and accurate data to make critically important management decisions. Prof Francis Petersen, Rector and Vice-Chancellor of the University of the Free State (UFS), expressed these sentiments during his introduction at the 2017 HEMIS Institute recently held in Bloemfontein.

Reporting a critical part of HE practice
The Department of Higher Education and Training (DHET) uses its Higher Education Management Information System (HEMIS) to manage and verify performance data from Higher Education Institutions (HEIs) regarding four crucial datasets, namely students, staff, space, and postdoctoral information and research fellows. HEMIS data is collected for quality control, funding, and planning purposes, in particular for steering the system and for monitoring the sector. This data must then be audited, since it is used for subsidy allocations to HEIs.

“Institutional reporting on aspects of what we do as public universities is a critical part of practice in Higher Education,” said Prof Petersen. He added, “Whether about insourcing statistics, … student accommodation, or transformation and indicators within that domain, it’s really all about accurate data with which informed, evidence-based decisions can be made. This HEMIS Institute 2017 ultimately enables us to share insights across institutions, which can grow and strengthen the sector as a whole.”

‘It’s about accurate data with
which informed decisions can
be made’—Prof Francis Petersen

Public and private HEIs attend training alongside government reps
The Institutional Information Systems Unit of the Directorate for Institutional Research and Academic Planning (DIRAP) hosted and presented the Southern African Association for Institutional Research (SAAIR) HEMIS Foundations workshop and the annual HEMIS Institute in Bloemfontein. These training opportunities were attended by university data managers and representatives from 26 public and private HEIs, as well as representatives from the Council on Higher Education (CHE), DHET, and the Namibian National Council for Higher Education (NCHE). The Foundations workshop was designed to assist those new to the platform to be better acquainted with this data management tool, while the two-day Institute was structured to answer complex questions and address issues around the use of the relevant reporting structures and software.

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