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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Perseverance is key for 2017 Abe Bailey recipient

2017-08-23

Gosego Moroka, recipient of the 2017 Abe Bailey Travel Bursary,
says his never-say-die attitude is what helped him win the bursary
the second time round.
Photo: Rulanzen Martin

A valuable life lesson can be learned from Gosego Moroka. The fourth-year LLB student was in the top three for the 2016 Abe Bailey Travel Bursary which was awarded to Candice Thickeson. And now in 2017 Moroka is the recipient.

“It means the world to me as it shows that perseverance is the key. I took last year’s loss as a lesson which I would use to improve as a candidate this year and I’m ecstatic that it came full circle.”

Bursary aims to broaden views
The educational tour will start on 21 November 2017. “We will be travelling to the African Union in Addis Ababa, Ethiopia, and then to London, Oxford and Cambridge universities in England, as well as Edinburgh University in Scotland,” Moroka says. The tour group will be hosted by Goodenough College in England. The bursary aims to broaden the views of young South Africans by providing outstanding students the opportunity to engage with students from other universities.

Comprehensive application process
The application process starts with a motivation letter by the applicants stating the reason for applying. They must then submit letters detailing their leadership roles in the community, school, and at university. This is followed by an interview process. “The university will recommend three persons as possible bursars,” Moroka says. The Abe Bailey Trust will then, with the recommendation of the university, make its own decision in selecting the successful candidate.

Great achievement adds to repertoire
“This achievement was extremely important to me as it is testament that greatness is something one works towards.” Moroka is a former 100m South African champion and is part of the Golden Key International Honour Society. And now he is an Abe Bailey Bursar.

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