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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Student leaders take the lead by launching SRC Fund

2017-08-24

The Student Representative Council (SRC) launched the SRC Fund
at a Business Breakfast on the Bloemfontein Campus.
Photo: Johan Roux

The Student Representative Council (SRC) is not just asking for financial help, but is taking the lead by launching the SRC Fund. According to different guest speakers at a recent SRC Business Breakfast, the student leadership of the University of the Free State (UFS) is setting an example.
“They (the SRC) are saying to us and to you: We are not just saying that we want free education in our lifetime. We are also prepared to assist government in assisting universities however we can in that direction,” says Pura Mgolombane, Dean of Student Affairs at the UFS.

Objectives of fund
The SRC launched the SRC Fund on 4 August 2017 at the Centenary Complex on the Bloemfontein Campus in order to fight against financial exclusion of students. The fund aims to centre all forms of fundraising initiatives by students, decreasing financial barriers to UFS entry, and utilising and maximising networks within business enterprise, former SRC members, alumni, and student fundraising initiatives. It also wants to help with the creation of exposure and mentorship programmes, funds to assist with registration and financial exclusions, entrepreneur development, partnership opportunities, and increasing employment opportunities.
Initiatives such as Right2Learn will in future form part of the fund, and fundraising initiatives such as The Cycle Tour and Kovsies Biggest Braai has also been launched.

Internal and external partnerships
Prof Nicky Morgan, Vice-Rector: Operations at the UFS, says the SRC leadership is not just asking for money. He says they are a “can do leadership” who is asking others to help them to be successful. He also stressed the important relationship between the university and the city and asked that they should work together.
Sikhululekile Luwaca, President of the Bloemfontein SRC, said the SRC wants to “build internal and external partnerships, because universities are microcosms of society”.
“We cannot do it alone and that is why we are trying to bring the business part of it, the corporate enterprise, to also assist the SRC Fund to become sustainable.”

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