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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

BAccHons students achieve A+ rating in ITC exams

2017-09-07

The lecturers of the 2016 BAccHons class: Liesel Botha,
Prof Alta Koekemoer, Prof Cobus Rossouw, Mr Kobus Swanepoel,
Dr Cornelie Crous, Prof Hentie van Wyk, and Mr Shaun Watson.
Photo: Supplied

The 2016 BAccHons students in the School of Accountancy at the University of the Free State achieved a 96% pass rate in the 2017 Initial Test of Competence (ITC) examinations of the South African Institute of Chartered Accountants (SAICA). The ITC examinations took place in January and June, and of the 49 students that partook in the examinations, 47 passed.

Prof Hentie van Wyk, Programme Director of the School of Accountancy, said with these results, the School of Accountancy ranks among the top accountancy institutions in South Africa. “The UFS is one of 14 accredited universities offering the SAICA-accredited programme,” he said.

New teaching model a success
A new teaching and learning module, which was introduced by the School of Accountancy in 2013, seemed to have fuelled the success of the students, as it is now more learner-centred and introduced more structured support to students.

The same strategies will be followed for the current 2017 intake. “We achieved an average pass rate of 84.8% over the past five years and if we can build on that, it will be an achievement of note,” says Prof Van Wyk. However, students should understand that much of these achievements are in their own hands. “After leaving the UFS, they must continue with the preparations for the ITC examinations in order to guarantee their success. The ball is actually in the students’ court,” he said.

Of the African students, 91% were successful in the national examinations, while 100% of the Thuthuka bursary students passed. The average pass rate for the past five years is as follows:

2016 96%
2015 72%
2014 80%
2013 84%
2012 92%.

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