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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Human trafficking research demystifies juju practices

2017-10-28

Description: Human trafficking research Tags: Human trafficking research

Human trafficking is a practice that exists
in many countries all over the world and
whose victims are sold as commodities
into a life of servitude and sex slavery.
Photo: iStock

Human trafficking is a complex crime that transcends cultural, religious and geographical barriers. It is a practice that exists in many countries all over the world and whose victims are sold as commodities into a life of servitude and sex slavery.

Prof Beatri Kruger, Research Associate at the Free State Centre for Human Rights (FSCHR) at the UFS, has been exploring research related to the use of “juju” rituals used by perpetrators of human trafficking in South Africa and on the African continent. She joined the Centre for Human Rights in 2017, and was previously a law lecturer at the UFS Faculty of Law.

She recently co-wrote Exploring juju and human trafficking: towards a demystified perspective and response in the South African Review of Sociology, alongside Marcel van der Watt of the Department of Police Practice at the University of South Africa (Unisa).

The research explores juju and forms of witchcraft as a phenomenon, while illuminating some of the multilayered complexities associated with its use as a control mechanism.

Prof Kruger and Van der Watt’s work is a step towards understanding how the practice of juju brings on a more complicated aspect of trafficking in persons in South Africa and how agencies working to combat this crime can understand it and be better equipped to stop the crime and assist victims.

The findings of the research confirmed the use of juju as a combination of arcane methods used by Nigerian traffickers as a control measure. The term resonates with most participants, but included interchangeable references to witchcraft, voodoo, muti, black magic and curses. The victims of these rituals included women of black, coloured and Nigerian descent in South Africa.

Nigerian traffickers operating in and between Nigeria, South Africa and European countries are steadily gaining momentum; it will take a concerted effort for multiple countries involved to take steps within their legal frameworks as well as academic spaces to come together to combat the crime cross-continentally.

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