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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Unique book on counselling for the youth

2009-03-12

A unique book on the counselling of youth was recently launched by Heinemann Publishers. The book entitled Handbook of Youth Counselling, has been compiled by a team of experts mostly from the UFS. “This book is extremely relevant in the current period because observers from both within South(ern) Africa and abroad have been increasingly concerned about the South(ern) African youth,” said Prof Johnnie Hay, Departmental Chairperson of Psycho-Education at the UFS and co-editor of the book. The text is aimed at professional people in the field of mental health and focuses on children, adolescents and young adults. “The handbook gives an in-depth analysis of the most recent research done in the field of counselling and theoretical perspectives that are based on intervention. The book supports the positive psychological paradigm and takes a holistic and systemic approach as its point of departure,” added Prof Eugene van Niekerk, editor. He is also a consultant psychologist.

Here are, from the left, back: Dr Richard Nichol, Department of Psychiatry at the UFS, Prof. André Venter, head of the Department of Paediatrics and Child Health at the UFS, Ms Annette Weyers, consultant social worker; front: Prof. Hay, Prof. Van Niekerk, Dr Lyzette Hoffman, Department of Psychology at the UFS, and Dr Luzelle Naudé, Department of Psychology at the UFS. Dr Annette Prins, Divisional Head of Wellness at the Centre for Higher Education Studies and Development at the UFS and Dr Henriëtte van den Berg, Department of Psychology at the UFS, were absent when the photo was taken.
Photo: Lacea Loader

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