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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Acting Rector visits USA universities
2009-04-17

 
 Prof. Verschoor (second from the left, front) and the delegation during the visit to the Appalachian State University.
Photo: Supplied
The Acting Rector of the University of the Free State (UFS), Prof. Teuns Verschoor, recently returned from an extensive visit to the United States of America (USA). He was accompanied by Prof. Aldo Stroebel, Director International Affairs, and Mr Arthur Johnson, Coordinator at the International Office. An institutional agreement has been signed between the UFS and Appalachian State University (ASU), which will focus on staff and student exchange, within the ambit of service learning initiatives. Prof; Mabel Erasmus, Head of Service Learning at the university’s Centre for Higher Education Studies and Development (CHESD), joined Prof. Verschoor and the delegation for the ASU part of the visit. Proff. Verchoor and Stroebel also interviewed potential Fulbright Senior Specialists to participate in the conceptualisation of the proposed International Institute for Diversity. They had discussions with Mellon Foundation representatives and it is planned that the UFS will participate in a networking and showcasing event to potential international donors later during 2009 at Princeton University under the auspices of Seton Hall University, New York. Discussions took place with several staff at Cornell University, including Prof. Alice Pell, Vice-Provost for International Affairs, and Prof. Muna Ndulo, Director of the Institute for African Development. It has been agreed that an institutional memorandum of agreement will be signed between the UFS and Cornell early in the second semester following the assumption of duty of the Rector and Vice-Chancellor Designate, Prof. Jonathan Jansen. Prof Jansen is an alumnus of Cornell University

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