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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Africa still yearns for democracy says academic
2009-05-26

Leading academic Prof Achille Mbembe (pictured), says that in spite of substantial changes the African continent is still yearning for democracy.

Prof Mbembe was delivering a lecture commemorating Africa Day at the University of the Free State in Bloemfontein.

He said many Africans feel that democracy and the law, including the paramount law – the constitution itself - have betrayed them.

“Many have a feeling that they have not yet lived fully or fulfilled their lives, that they might not or might never fulfill their lives.”

Prof Mbembe, who originates from Cameroon and has been living in South Africa for nine years , said that what struck him about this country in this democratic era was that many people are still yearning for a return to the past.

He said many black South Africans know that the advent of democracy has not provided them with the kind of life they hoped for.

“If anything, democracy has rendered life even more complex than before,” he said.

“South Africa is still a nation where too many black people possess almost nothing.

“Real freedom means freedom from race,” he said. “The kind of freedom that South Africa is likely to enjoy because this nation will have built a society, a culture and a civilization in which the colour of one’s skin will be superfluous in the overall calculus of dignity, opportunity, rights and obligations,” Prof Mbembe said.

“This freedom will originate, purely and simply, from our being human.”

Prof Mbembe is currently a Research Professor in History and Politics at the University of the Witwatersrand in the Wits Institute for Social and Economic Research. He has written extensively on African history and politics.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
26 May 2009
 

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