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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Leadership is about people, Tsedu

2009-09-16

Mr Mathatha Tsedu, Head of the Journalism Academy at Media24
Photo: Dries Myburgh

Download complete lecture (Pdf-formaat)

Modern-day leaders have neither the inclination nor the will to lead the very people who have entrusted them with that responsibility, said Mr Mathatha Tsedu, Head of the Journalism Academy at Media24.

The former City Press editor delivered the 2nd King Moshoeshoe Memorial Lecture at the University of the Free State in Bloemfontein last night.

He said the current state of leadership in South Africa was characterised by patronage and self-enrichment.

“The poorest of the poor and our affection for them extends only to public meetings where we mouth socialist slogans. But in reality we want nothing to do with them and they have to fend for themselves,” he said.

“Leadership has to be more than just the power of a mayor, premier, MEC or minister to dish out tenders to friends for projects that never get completed. Projects whose real legacy is the fact that the friend of the leader now drives a Hummer.”

He said leadership had to be about people but acknowledged the fact that it would not happen unless people themselves insisted on that.

“King Moshoeshoe teaches us that leadership is about taking decisions and taking risks. Not only as leaders but more especially as members of the community,” he said.

“We can address our critical challenges only if citizens’ groups, business, labour and broader civil society actively engage with the state to improve delivery and enforce an accountable government.”

He appealed to leaders to follow the example of King Moshoeshoe and always put people first, and involve them, in the decisions that they take.

“This is about concern for others and for self. It is about compassion in leadership and in society, it is about caring beyond own concerns. It is about being involved and engaged. These are the attributes that I feel King Moshoeshoe left us as a legacy of leadership. Leadership not only of the leaders but of the led,” he said.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
10 September 2009

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