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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

The best black and white learners must come and study here

2009-09-17

At the meeting, arranged by the Faculty of Economic and Management Sciences, were from the left: Mr Tshdiso Makoelle, Clocolan High School; Mr Braam van Wyk, St Michael's School in Bloemfontein; Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS); Mr Izak Coetzee, Dr Blok Secondary School in Bloemfontein and Mr Okkie Botha, Witteberg High School in Bethlehem.
Photo: Stephen Collett

“I want to make this university one of the best universities in the country and in the world. For this I will need the support of principals and teachers.” These were the words of Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS) during a recent meeting with school principals held on the Main Campus in Bloemfontein, which was arranged by the Faculty of Economic and Management Sciences.

“I want the best black and white learners to come and study here and therefore I am going to visit schools in the region to find out how we can attract the best learners,” he said.
The most important influence on learners is their teachers and principal. “This why I need the support of teachers and principals to guide their learners to come and study here,” said Prof. Jansen.

Prof. Jansen said that it was of no use to work with Grade 11 and 12 learners only as it was mostly too late to change their minds. He wants to work with Grade 10 learners and make them excited about university life so that they will know what the UFS can offer them. He will also visit poor and rural schools and tell them about the UFS.

“When a Kovsie graduate walks down the street something must distinguish him/her from other graduates. Our graduates must be able to work anywhere in the world,” he said.

“Students must have the ability to live with other people and to be comfortable around people who look and speak differently than them. I want our students to be multi-lingual and to be comfortable around other students and people in terms of religion, race, language, etc. Students who do not have this added value will not be successful in the market,” he said.

Media Release
Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
16 September 2009

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