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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS Faculty of Law helps to establish a FS Forum on Human Trafficking
2009-10-12

The Unit for Children’s Rights in the Faculty of Law at the University of the Free State (UFS) is a member of the Trafficking Action Group that recently hosted an Indaba on Human Trafficking in Bloemfontein.

Adv. Beatri Kruger from the Department of Criminal and Medical Law and the Unit for Children’s Rights at the UFS gave a presentation at the Indaba on the South African legal response to combating human trafficking. Prof. Susan Kreston, Research Fellow at the Centre for Psychology and the Law at the UFS, was also a speaker at this event. She spoke, amongst others, about trafficking between South Africa and neighbouring countries and also gave some practical guidelines on how to prevent human trafficking.

Apart from creating awareness, various role players identified cases of human trafficking, which led the Indaba to realise that this crime is prevalent in the Free State, especially in Bloemfontein. Many problems that need to be addressed were identified at the Indaba. Consequently, a forum consisting of the most relevant role players was mobilised to proceed with the work to realise the goal of handling complicated human trafficking cases effectively.

The three-day Indaba was attended by more than 120 delegates from various key governmental departments such as the SAPS, Social Development, Health, Immigration and several civil societies, including Child Welfare Bloemfontein/Childline, Famsa, the Thuthuzela Centre, the Free State Network on Violence against Women, the Aurora Clinic, academia from the UFS, various churches and private-sector businesses.

At the event were, from the left: Ms Matshidiso Ntsiuoa from Childline Free State and Child Welfare Bloemfontein; Adv. Beatri Kruger from the Department of Criminal and Medical Law at the UFS; Ms Zine Mogorosi, Absa Regional Manager: Marketing, Communications and Corporate Affairs; Ms Motsedisi Shale from Lesotho Save the Children/Childline Lesotho; and Pastor Busi Khumalo from the Seventh Day Adventist Church.
Photo: Leonie Bolleurs

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