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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

"We cannot train for unemployment"

2009-11-16

The prestige forum was attended by, from the left: Prof. Dirk van Damme, Head of the Centre for Education research and innovation at OECD in Paris, France; Dr Saretha Brüssow of the Planning Unit: Teaching and Learning; Mr Francois Marais, Director of CHESD; Prof. Jonathan Jansen, Rector and Vice-Chancellor; Prof. Driekie Hay, Vice-Rector Academic Planning and the guest speaker; and Prof. Magda Fourie of the University of Stellenbosch.
Photo: Gerhard Louw

“We cannot train for unemployment. We must continuously look at what employers and the world want, and update,” Prof. Magda Fourie, Vice-Rector: Teaching and Learning at the University of Stellenbosch, recently said at a prestige forum for teaching and learning at the University of the Free State (UFS).

Prof. Fourie, former Vice-Rector: Academic Planning at the UFS delivered the second Magda Fourie Prestige Lecture at the forum. The forum was presented by the Centre for Higher Education Studies and Learning (CHESD) and the Planning Unit: Teaching and Learning. Various presentations were made on innovations in teaching and learning at the UFS.

Prof. Fourie said research has shown that the knowledge, skills, competencies and values of students are out of sync with the needs of the world out there. Higher Education must look at the context in which it operates and the relevance of its teaching and learning. “We are busy with the cultivation of humanity,” she said.

The UFS is doing excellent work with its bridging programmes and other universities will have to give attention to it. The UFS is also excellent in its extended programmes and have more women and foreign students than the national average. The UFS, however, has a lower percentage of black students than the national average.

The UFS is also excellent in terms of postgraduate students. The national average is 36%, with the UFS boasting 47%. Prof. Fourie expressed her concern for the low throughput in Business and Economics at the UFS where only 13% of those who enter the system graduate. “These are the people we need for this country’s economy.”

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