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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

School dropouts are more vulnerable to HIV

2010-02-02

Prof. Dennis Francis

Children who drop out of school miss out on information about HIV/Aids and reproduction health, according to research conducted by Prof. Dennis Francis, Dean of the Faculty of Education at the University of the Free State.

The research entitled “Towards understanding the way out-of-school youth respond to HIV/Aids” included out-of-school youths as researchers and identified key issues and problems facing them. It covered youths between the ages of 14 to 18.

The study, funded by the Medical Research Council of South Africa, showed that schools played a vital role in providing credible information on HIV/Aids and ways to prevent it.

It also found that these out-of-school youths believed that HIV/Aids was a non-issue and deliberately avoided the subject, with boys being the main culprits.

The researchers found that these youths got their information on HIV/Aids from friends, community healthcare workers, religious leaders, family and other youngsters. The way they responded to HIV/Aids varied and often depended on their social context, effects on their self esteem and sense of power, according to Prof. Francis.

They also discovered that knowledge about HIV/Aids did not necessarily translate into action.

“School-going youth displayed similar difficulties in applying knowledge in real-life situations and lacked the tools for doing so,” he said. “But, unlike school-going youth, out-of-school youth did not have the option of using the school environment to speak about misconceptions.”

These finding will be presented at the United Nations Education, Scientific and Cultural Organisation-funded Hope 2010 Conference in India.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
2 February 2010

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