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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS Qwaqwa student off to the USA
2010-03-29

Ayanda Xaba.
Photo: Supplied
Ayanda Xaba, a second-year student from the Department of Political Science of the University of the Free State’s (UFS) Qwaqwa Campus, has been selected as a participant in the Africa English Language Study Programme. The programme is organised by the United States Embassy in Pretoria and 30 candidates from all over Africa have been selected for a training programme of two months in the USA.

Ayanda shall be an incumbent at the University of Delaware (UD) from 21 June-18 August 2010. The programme focuses on language acquisition, leadership skills building and civic education and engagement. The UD programme will include a cultural component that comprises excursions and meetings with civic organisations, journalists, local, state and federal officials that focus on government, media, and other relevant topics.

Although English language acquisition is the main focus of this exchange, grantees will also participate in a leadership seminar and complete a hands-on service project (student-led, staff-supported) in which grantees will volunteer in a niche area that has applicability in their home countries. As a part of this project, participants will develop an action plan outlining steps to initiate and implement a project appropriate to their home community. In order to increase the likelihood of implementation of the project upon their return home, relevant UD staff will provide follow-on online support, trouble-shooting, and monitoring after their departure from campus.

Ayanda has selected to be involved in a programme on Career Guidance for university students. She hopes to implement the training on the Qwaqwa Campus upon her return.

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