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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Villa Bravado orientation practice

2010-08-02

The University of the Free State (UFS) takes note of forbidden initiation practices which Residence Committee Members (RCM) of Villa Bravado, a men’s residence of the UFS, participated in during September and October 2009. A video of the events is currently widely being distributed.

Earlier this year, the UFS management was informed about the events by students who had also been involved in the initiation practices and management took note of that with great dismay.

These events took place despite the comprehensive amount of support and assistance regarding transformation which is continuously provided to students in residences. The UFS clearly and regularly communicates to students that initiation is strictly forbidden.

After the management had been informed of the matter, it was immediately addressed and the following measures were taken by the Dean: Student Affairs, Mr Rudi Buys without delay:

The Student Head of the residence was immediately suspended as RCM member; and
Disciplinary proceedings were immediately instituted against the Residence Head because of his alleged involvement in these forbidden practices. The case is currently under investigation.

The UFS is convinced that the event was not an incident where black students acted against white students, because black members of the Residence Committee had undergone the same initiation exercise earlier. The misconduct was a continuation of a forbidden initiation practice that is not allowed at the UFS.

“I expect that these events, which took place last year, were the last of students exercising forbidden initiation practices and once again I strongly wish to express the loathing that my management and myself have for any form of forbidden initiation practice,” said Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
2 August 2010

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