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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

High-level Texas delegation visits UFS

2010-08-13

Pictured here, from the left, back, are visitors from Texas and UFS management: Ms Stephanie Curs (Director: Office of the Vice President for Global Initiatives), Dr Edwin Price (Associate Vice-Chancellor for International Agriculture and Director of the Norman Borlaug Institute for International Agriculture), Dr Mike Greenwald (Professor and Program Director for the International Studies Program, College of Liberal Arts), Prof. Ward Wells (Professor and Associate Head for Professional Programs, College of Architecture, and Director of Academy for Visual and Performing Arts), Dr Glen Mills ( Professor and Head of Department of Architecture), and Dr Alan Sams (Executive Associate Dean, College of Agriculture and Life Sciences); front: Prof. Jonathan Jansen (Rector and Vice-Chancellor, UFS), Mr Eric Bost (former USA Ambassador to South Africa and Vice-President for Global Initiatives), and Prof. Ezekiel Moraka (Vice-Rector: External Relations, UFS). – Photo: Stephen Collett.

A high-level delegation from Texas A&M University in the USA, led by Mr Eric Bost, Vice-President Global Initiatives and previous USA Ambassador to South Africa, visited the University of the Free State (UFS) recently. The objective of the visit was to forge strategic linkages and research partnerships within the ambit of Texas A&M’s expanded Africa strategy.

Texas A&M has 50 000 students, and is internationally renowned and highly rated for its scholarship, academic achievement and excellent research profile. The delegation consisted of representatives from the President's Office, various deans and heads of departments.

The discussions during the visit identified a number of shared interests and common research foci, and colleagues were unanimous in their pursuit to strengthen the relations.

In January 2009 Mr Bost delivered his final official address as US Ambassador to South Africa on the UFS Main Campus. Mr Bost, a close friend of the UFS, has since sparked numerous activities to further the transformation agenda at the UFS, and is very supportive of the work of the International Institute for Race, Reconciliation and Social Justice. A number of Fulbright senior specialists from the US are participating in the further conceptualisation, roll-out and activities of the Institute.

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