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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Kovsie first-year wears green and gold for softball
2011-03-28

Jeneva Knell
Photo: Nangamso Koza

Jeneva Knell, a first-year residing in Madelief Residence on our Main Campus, has not only made her parents and community proud, but the university too – her second home, as she calls it. Jeneva has made history at the UFS by being the first student to receive national colours for softball. She joins a very long list of Kovsies who have made us very proud by earning green and gold.

This petite 18-year-old hailing from Kempton Park was tasked with a difficult choice last year as she filed her application forms to universities. She chose Kovsies, even though she was aware that it did not cater for softball players, something she is working hard at ensuring it change. “Sacrificing what I loved most was worth it. I wanted to be part of the changes at the UFS,” Knell says.
 
Her softball career started in Grade 6. Jeneva now proudly boasts the Benoni Rays Club’s colours, the club that produced the star she is today. “My coaches played a major role in turning me into a sports personality. A lot of hard work, sacrifices, dedication and team work are crucial for one to achieve those colours,” she responded.
 
“This is the greatest achievement I have ever attained. I feel very blessed. Without my mother’s love and support I would have never achieved this,” she said.
 
With the upcoming Junior Women’s World Championship in Cape Town, Jeneva is working hard at excelling and making the university proud.

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