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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Breakfast in aid of hungry students
2011-06-01

Our university again proved that it cares for the welbeing of its students when a sum of money was presented to the No Student Hungry Project during a breakfast function.

The Centre for Health and Wellness at the UFS organised the event, not only to introduce the scheme to staff and individuals and thank those concerned for their contributions, but also to present the project organisers with a donation of R50 000. Mrs Grace Jansen, wife of Prof. Jonathan Jansen, Vice-Chancellor and Rector and Dr Carin Buys, wife of Mr Rudi Buys, Student Dean, started the project this year after a study found that 20% of students at the UFS have to study on an empty stomach and that this often leads to students leaving the UFS prematurely.

Ms Tanja Malherbe, mistress of ceremonies, said that the project is blessed because it developed from the founder members’ love for the students. The project currently provides 6 000 deserving students with a meal per day.

Prof. Jansen said that although the university encourage academic success, the UFS is also ready to show its mettle on a humanitarian level. “We don’t want students to only study together, but also to eat together.” He added that food can promote a feeling of fellowship, gives comfort and is also a symbol for caring. “It is bad to be hungry, no matter what the colour of your skin. Especially when other people have food and you don’t.”He concluded by saying that we are blessed by giving to other people, and by giving, we also receive.

Ms Tarryn Nell, also from the centre, supported him by comparing caring to candlelight. “It drives the darkness away, involves compassion and gives direction. When two people can get things to change, the rest will follow.” She encouraged the audience to share their warmth, time, knowledge and resources with other people.

During the event, a picture summary also referred to two recent projects the centre hosted. The first was a free medical screening test for staff members and the second a temporary remembrance rose garden, representing the five main causes of deaths in the country. These causes are HIV, ischemic heart disease, stroke, tuberculosis and interpersonal violence.

The proceeds from Prof. Jansen’s book “We need to talk,” will be donated to the project. Persons wishing to make a contribution, can make a payment to the following account: ABSA 157085 0071, reference number 146 674 604, account number 0198, branch code 632 005. Deposit slips can be sent to pelserr@ufs.ac.za. 

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