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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Ms Oprah Winfrey receives an honorary doctorate from the UFS
2011-06-24

 

Dr Oprah Winfrey after receiving her honorary doctorate degree.
Photo: Rian Horn 

Our university awarded an honorary doctorate in Education to global media leader and philanthropist Ms Oprah Winfrey on Friday 24 June 2011.

The honorary doctorate is in recognition of Ms Winfrey’s unparalleled dedication to improving the lives and futures of so many by improving education and ensuring that it is accessible to all. Through her award-winning show, The Oprah Winfrey Show (which concluded this year after 25 years of entertainment and service) and the various charity organisations she has established, Ms Winfrey harnessed the power of her iconic stature in the struggle to eradicate poverty and make education accessible to all.

The Callie Human Centre on our Bloemfontein Campus, where the award ceremony took place, was packed with an excited audience consisting of students, staff, members of the public and special guests. After receiving her honorary doctorate, Ms Winfrey addressed the audience and gave students the opportunity to ask her questions. During the ceremony, entertainment was provided by acclaimed musicians such as the internationally lauded award-winning singer Sibongile Khumalo, the Botshabelo String Orchestra, the Bloemfontein Children’s Choir and the choir of the Bartimea School for the Deaf and Blind.

Tickets for this event – attended by 4 500 people – were sold out within hours, confirming the respect and support South Africans have for Ms Winfrey’s work in Africa and internationally. While at our university, Ms Winfrey also visited our International Institution for Studies in Race, Reconciliation and Social Justice. The awarding of Ms Winfrey's well-deserved honorary doctorate is another milestone in our university's proud history.

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