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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Oprah warms up chilly Bloemfontein
2011-06-24

 

Mr John Samuel (left), interim Director of the International Institute for Studies in Race, Reconciliation and Social Justice; Dr Winfrey, and Prof. Jonathan Jansen, Vice-Chancellor and Rector.
Photo: Rian Horn 

Transcription of speech

Photo gallery

Video clip

Dr Oprah Winfrey brought Bloemfontein a warm day in the middle of a bitter cold winter. Outside the Callie Human Centre of our university, people were shivering in temperatures below 10 degrees Celsius.

Inside, however, the audience was engulfed in the excitement and warmth of a very special occasion: media icon and philanthropist Dr Winfrey received an honorary degree in Education from our university. 

The graduation was probably the biggest ceremony of its kind in South Africa. The Callie Human was packed with more than 4 500 people who had jumped for the opportunity to attend one of the great milestones in the existence of our university. They had to brave long queues to obtain tickets and to get seated. However, this just added to the excitement of seeing Dr Winfrey in real life. 

The ceremony was like a huge reunion or festival. Some people had called in designers to dress them for the occasion, while others fetched their very best clothes from their wardrobes. People tweeted, sent SMS messages, phoned or brought their families with them. Cell phones and cameras captured the occasion.

The graduation ceremony was also an emotional moment for Dr Winfrey, who shed silent tears.

Her motivational talk afterwards was very inspiring. Dr Winfrey said that everybody can be successful. They just need to apply their minds to what they want.

“Never give up. You are not defined by your circumstances. There is hope. Have a vision and let that vision be bigger than yourself. Allow yourself to live in that space of yourself,” Dr Winfrey said.

About 100 volunteers from the univeristy community helped by among others showing guests to their seats, providing guests assistance with parking and taking care of general enquiries from the audience.

The university received messages of congratulations from all over for the arrangements and the professional way in which the ceremony was presented.
 

Media Release
25 June 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27 51 401 2584
Cell: +27 83 645 2454
E-mail: news@ufs.ac.za


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