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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Rasool lauds our university

2011-10-24

At the dinner at the residence of the South African Ambassador to the USA, Mr Ebrahim Rasool, were, from the left: Prof. Debra Stewart, President of the Council of Graduate Schools in the USA; South African Ambassador, Mr Rasool; Prof. Jansen; and Prof. Molly Corbett Broad, President of the American Council on Education (ACE).

The Ambassador for South Africa to the United States of America (USA), Mr Ebrahim Rasool, recently hosted Prof. Jonathan Jansen, Vice-Chancellor and Rector of our university and a group of representatives from major science councils, foundations and universities at his home in Washington DC. Our university is the first South African university to be hosted at the official home of the Ambassador.

“The University of the Free State has shown South Africa and the world how to work with the past and how to make the past work for them. “You are a thought leader who had the privilege not to be comfortable with your own ideas of history; you understood the need to change and embraced it. You have moved the fastest towards racial and human togetherness of all the South African universities,” Mr Rasool said.

Prof. Jansen responded by saying that Africa needed strong academic universities and that had to be the focus of tertiary institutions across the continent. “We must create opportunities for people to be together and to learn from each other. The UFS is an experiment of human togetherness – and this experiment is taking off,” he said.

During his visit to the USA, Prof. Jansen also discussed research partnerships and new placements for UFS staff and students through exchange visits.

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