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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS hosts the nation's senior professionals in Student Affairs
2011-12-05

 

Some of the Senior Student Affairs Professionals present at the meeting were back row from left: Dr Llewellyn MacMaster, Dean of Student Affairs: Stellenbosch University; Profs. Bobby Mandew, Dean of Student Affairs: University of Johannesburg; McGlory Speckman, Dean of Student Affairs: University of Pretoria; and Ms Babalwa Ntabeni-Matutu, Department of Higher Education and Training. Front from left are: Dr Choice Makhetha and Ms Khanyisile Nyembenzi, SAASSAP Project Officer from the University of KwaZulu-Natal.
Photo: Stephen Collett

The Deans of Students of thirteen of the country’s universities recently gathered at the University of the Free State's (UFS) Bloemfontein Campus to attend the Deans’ Forum of the South African Association of Senior Student Affairs Professionals (SAASSAP).  

The heads of Students Affairs from universities such as Stellenbosch, Johannesburg and Pretoria discussed challenges facing higher education institutions and shared campus experiences during their meeting.
 
Dr Choice Makhetha, Acting Vice-Rector: External Relations at the UFS and President of SAASSAP, says the issues that were addressed included registrations and poverty on campuses. Dr Makhetha, who is serving a second term as president of the organisation, says they came up with strategies on how to support campuses in partnership with the Department of Higher Education and Training.
 
SAASSAP will host its 14th national conference next year from 24 - 26 October in Bloemfontein. The UFS and the Central University of Technology will host the conference together and it is expected that all twenty three member institutions as well as Student Affairs Associations from abroad will attend.

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