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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

UFS starts lecture series on reconciliation and empathy
2012-02-28

 

Attending the inaugural Dialogue between Science and Society lecture were from left: Profs Pumla Gobodo-Madikizela, Jean Decety,Dr Melike Fourie, a researcher at the University of Cape Town,  and Prof. Driekie Hay, Vice-Rector: Academic.
Photo: Johan Roux
28 February 2012


The University of the Free State has begun with the first of a series of lectures that will deal with issues of humanity.

The Dialogue between Science and Society Lecture series, hosted by Prof. Pumla Gobodo-Madikizela, will bring together different disciplines such as Psychology, Psychoanalysis, Neuroscience and Literature to explore the broad field of reconciliation and empathy.
 
Prof. Jean Decety, a leading scholar in the social neuroscience of empathy at the University of Chicago delivered the inaugural lecture on 23 February 2012. He spoke about the social neuroscience of empathy and moral reasoning.
 
Drawing lessons from US president Barack Obama’s book, The Audacity of Hope, Prof. Decety opened his speech with a quote on empathy as the glue that makes much of social life possible. He said a feeling of empathy means putting yourself in somebody else’s shoes. Prof. Decety discussed in depth the link between empathy and helping, saying that it linked to morality.
 
Prof. Gobodo-Madikizela, author of the bookA human being died that night: a South African story of forgiveness, on her interviews with convicted Vlakplaas murderer Eugene de Kock, recently joined our university.

 

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